With the MarketingProfs B2B Marketing e-conference coming up next Wednesday, I figured now might be a good time to preview my presentation (so yes, this is a shameless attempt to entice you to attend the event.) In my session, I talk about what social media means for business-to-business marketers and provide some high level guiding principles for b2b conversational marketing. Here are my slides (feed and email readers click through here.)
Rather than provide the talking points here, I'd like to suggest that you tune into the webcast at 2pm on Wednesday (or grab the on-demand version or transcript afterwards.) Although the event doesn't run until next week, we actually recorded the session a few weeks ago. I'll confess that I'm not entirely happy with how I presented my content but even so I think the key ideas come through -- and the recorded session will be followed immediately by a live Q&A during which I'd be more than happy to clarify my points and answer any questions you may have.
In the meantime, feel free to let me know your thoughts about the slideset. (A special thanks to Matt Dickman, from whom I cribbed the idea of using a picture of stacked rocks to illustrate the concept of balance.)