What are you doing on September 25 and 26? I know where I'll be -- in Chicago, speaking at Brand ManageCamp 2007. I'm really excited about this event. No stale keynotes, no inexpert "expert panels," no BS, just the best and brightest minds in branding delivering the actionable insights and tools you need to do more with less, find your brand’s next big idea, enhance the customer experience, and tap your brand’s true potential.
The agenda features fourteen visionaries and leading marketing minds (well, thirteen plus me) including Dan Heath, Barry Schwartz, Fred Senn, Dr. Peter Sealey and Carl Nichols and others. You've gotta check out the complete speaker list and full agenda -- and of course you need to register now.
Here's what I'll be talking about.
Give The People What They Want: Empowered Consumers, Emerging Media & Marketing's New Rules
Most marketers acknowledge that the consumer is in control, pointing to rampant technological change, the rise of new media platforms and the proliferation of choice as key drivers.But few have taken the dramatic steps necessary to respond to the realities of this new marketplace. After all, the tried and true methods that have worked for us over the years still offer the best way to get the job done. Right? Wrong.
Attention to traditional brand-building outlets is on the wane, as the people we aim to reach turn to emergent media – mobile, gaming, virtual worlds, niche-oriented websites and, perhaps most of all, social media – where they (not we) write the rules of engagement. Brand marketers that don’t shift their focus to these new platforms run the risk of being left behind, but simply employing old approaches in the new media is a recipe for failure. What’s a marketer to do?
Greg Verdino will talk about what marketing means in the age of consumer control, how emerging media channels provide new ways for consumers to engage brands (and for brands to engage consumers), and why the old rules simply aren’t relevant anymore. You will learn:
- Which changes in the media landscape signal ‘must watch’ trends that are changing the rules of marketing; and which are likely to be passing fads that will distract you rather than benefit you.
- How to tap into those trends to engage the consumers who have opted out of your interruption advertising campaigns.
- How to make smart, strategic marketing decisions in a world where there are few best practices and no clear cut paths to success.
- How you can succeed by marketing for your customers rather than just marketing at them.
Hope you can be there. This will be a good one.