I'm Albert Maruggi's guest on this week's episode of The Marketing Edge podcast. Have a listen -- it runs only 15 minutes or so and it's chock full of social media goodness.
We discuss: Every company needs to have a deliberate social media strategy. Social media channels — blogs, podcasts, and all the other next big-thing things — are not to be treated as one-off pilot projects. They should be considered as part of a holistic approach, one that seeks first to understand how the individuals that make up a company’s market are using the new media and then to understand what benefits can be reaped by the company from using some or all of them.
Plus: What's the benefit of live blogging? Is scale relevant anymore? What ever happened to the silver bullet? And should we even be looking for the next "big" thing?