Guest on The Marketing Edge podcast

I'm Albert Maruggi's guest on this week's episode of The Marketing Edge podcast.  Have a listen -- it runs only 15 minutes or so and it's chock full of social media goodness.

We discuss: Every company needs to have a deliberate social media strategy. Social media channels — blogs, podcasts, and all the other next big-thing things — are not to be treated as one-off pilot projects. They should be considered as part of a holistic approach, one that seeks first to understand how the individuals that make up a company’s market are using the new media and then to understand what benefits can be reaped by the company from using some or all of them.

Plus: What's the benefit of live blogging?  Is scale relevant anymore?  What ever happened to the silver bullet?  And should we even be looking for the next "big" thing?

If you like what you hear, be sure to check out past episodes or subscribe to the series.  Albert and I are also speaking at next week's Business Smart Tools conference.