Greg Verdino: Branding vs branding

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Branding vs branding

People don't have a problem with brands. They just don't like it when marketers try to force brands upon them. I'm talking about push vs pull, selling to someone vs helping someone to buy, marketing at vs marketing for, old marketing vs new.

So are you still burning consumers?

Or are you doing everything you can to convince them to wear your brand by choice?

May 22, 2007 in Brands, Marketing | Permalink

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Greg Verdino is a futurist, marketer, writer and speaker who works as Chief Strategy Officer at marketing consultancy crayon LLC. His first book, microMARKETING, is due from McGraw-Hill in summer 2010. This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer.

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