Blogger outreach round-up
I've been receiving quite a few pitches lately and, frankly, I haven't had the time to follow up on any of them. So if for no other reason than clearing my in-box (and my conscience) I present to you the first "Blogger Outreach Round-Up." Take a gander at four very different new media and marketing offerings, ranging from the bizarre to the commonsensical (you decide which are which.) Maybe you'll see something you like.
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Gottabet.com, a new niche market social network organized around dares and challenges is looking to attract 1 million members through a promotion that promises to give users $1 for every new member they get to join, with a maximum $1 million payout for the entire promotion. To participate in the Gottabet Million Dollar Challenge, members create a bet/challenge/dare on the site and then build a campaign around it that makes other people join Gottabet to participate in that bet. Pretty simple idea -- members reap the rewards for evangelizing the property and at $1 for each new member acquired, this sounds more efficient than more traditional advertising programs. Watch this video for more information about how it works [feed and email readers click through for the video.]
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ZSlide wote to let me know about Pictogame, an easy-to-use tool that lets web users turn any picture into a simple casual game widget and distribute it through blogs and social network profiles. Here's just one example. (Note to Firefox users -- the game doesn't seem to embed properly in Firefox and I can't figure out why - so until I do, just click through to check out Pictogame's gallery.)
MonetizeMedia offers a turnkey platform that allows any publisher to create fully interactive, branded broadband TV channels, easily and seamlessly monetize media assets through downloads, subscriptions, advertising and syndication and appeal to advertisers with contextually relevant, rich media video ads designed to maximize ROI. The broadband video landscape is already pretty cluttered -- but with all the attention being paid to contextual video advertising, if their solution is as drag-and-drop as they say it is, it could be an interesting one to watch. They're offering free trials.
And finally, we have Balihoo, an advertising search engine geared toward media planners and buyers who are looking for new media advertising opportiunities. Users can search Balihoo using a variety of variables -- demographics, geography, behavioral, media or channel specific -- and the application returns advertising opportunities that meet their needs. Balihoo doesn't get involved with the sale of inventory (so it's not an exchange or marketplace) -- they are simply focused on helping buyers find the right media opportunities and connect with qualified sellers. Balihoo is in a private beta now, with an anticipated September-October public launch.
