GV sighting: widgets in Adweek
Last week I spoke with Adweek reporter Brian Morrissey about widgets, the MySpace-Photobucket showdown and how brands can and should use widgets as a core component of a social media marketing strategy. Here's just one excerpt from Brian's article:
For advertisers, widgets hold the hope of cracking the social media code, giving consumers the ability to spread a brand's message. This viral component is sorely lacking in standard ad placements on social sites, said Greg Verdino, vp of emerging media at Digitas, Cingular's agency. "Widgetization [is] about getting the consumer to take the brand with them," he said. "It's ultimately the key to success in community-based social media implementations."
Check out the full story: Advertiser Widgets Bump into MySpace Roadblock.
