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» CMOs Wake-Up Call To Traditional Ad Agencies from Marketing.fm
According to a recent Sapient study, CMOs are beginning to lose faith in traditional advertising agencies:
Just over half (52%) of Chief Marketing Officers (CMOs) believe that traditional, large advertising agencies are ill-suited to meet online... [Read More]
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Greg Verdino is a futurist, marketer, writer and speaker who works as Chief Strategy Officer at marketing consultancy crayon LLC. His first book, microMARKETING, is due from McGraw-Hill in summer 2010. This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer.
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I'm writing my first book, microMARKETING (McGraw-Hill, due in May/June 2010.) Click on the image above to learn more...- Want me to contact you when the book is in stores? Click here to let me know.
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