I'm pleased to announce that I've teamed up with the gang at MarketingProfs for "Hitchhiker's Guide to the Metaverse" - an online seminar, billed as a marketer's tour of Second Life, that happens on January 11, 2007. This isn't a plain ol' romp around Second Life to check out cool stuff. There will be some of that, to be sure, but the real focus is on giving marketers a good look at what virtual worlds are all about, what other marketers are really doing inside Second Life in particular, and helping them think about what this trend might mean for them and their brands.
If you're still trying to wrap your head around Second Life or are just curious to hear my perspectives on virtual worlds, then check it out. I will also be penning a couple of articles about Second Life marketing, to run at MarketingProfs leading up to the event.
P.S. David Armano warned me that once MarketingProfs content maven Ann Handley discovered my blog, she would recruit me to into her army of contributors. How right he was! :-) But it's all cool - Ann is great.
