Doesn't anybody pay attention anymore? Sony has been outed for its flog All I Want for Christmas is a PSP, on which one fake dude launches a campaign to help another fake dude get a PSP. The operative word here is "fake." Get the details at AdFreak.
One more time with feeling, everyone: social media is ALL about authenticity and transparency.
Interestingly enough, the Sony agency responsible for the flog Zipatoni claims that they get this. Here is some copy straight from their web site:
"At Zipatoni, buzz marketing means getting into consumers’ conversations. We know we can’t control the dialogue. But we tap into the right insight to deliver an idea that will get opinion leaders and even entire communities talking about it on their own. Just like that, we’ve converted the consumer into a passionate and credible message-bearer."
Hmmm - really?
I'm literally packing up and shutting down to head to the airport, but I couldn't let this one pass me by. On the plus side, this gives us something besides Walmart to chatter about.