Tonight is the Digitas NY office holiday party, so this post seems appropriate.
Like many of the Holiday e-Cards making the rounds this year, the Digitas version allows senders to customize the greeting. In our case, the sender (or anyone the sender chooses) is the star of the show. Just pick a movie, add a headshot and go.
Unlike any of the other e-cards I've seen, this one is made for the social media age. In addition to sending the greeting by email or pointing recipients to a URL, you have the option to use a dynamically generated embed code to add your greeting to a blog or personal page (just like I've done above). Fun stuff.
If you want to information on how this works, check out David Armano's informative post. David's Chicago-based creative team churned this one out.