I'm convinced that being in two major Midwestern cities in one day (Detroit this morning, Chicago now) can warp the mind. If you need proof, I present the inaugural Armano / Verdino podcast. This is the podcast I promised a few days ago, before I set out on the road.
The set up: stick me in a room with colleague and blogger David Armano, provide beer and some low-rent audio gear, and this is what you get.
The result: free-ranging off-the-cuff talk about everything from life in the advertising game, the emergence of the empowered consumer, social media and the scoop on marketing's latest darling Second Life.
The picture? I've already explained the beer, but why am I standing in front of the Digitas logo, reading Joe Jaffe's book? I don't know. What I do know is that it pays to be the guy behind the camera (David) instead of the guy in front of the camera (me...)
This is quite possibly the world's longest podcast, clocking in at just over half-an-hour (mostly because I don't know when to stop talking and David doesn't know how to start editing) - so if you're interested to hear what happens when you mix beer and marketing, grab a comfy seat and lend an ear.
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