Greg Verdino: Nielsen BuzzMetrics CGM Summit is a no blog zone

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Nielsen BuzzMetrics CGM Summit is a no blog zone

Today, I am off to Nielsen BuzzMetrics' clients-only CGM Summit 2006. The agenda is cram packed with sessions covering all aspects of Consumer Generated Media (CGM) including an overview of where we are today, why people do this stuff, where CGM is going in the future, and how exactly marketers can leverage and measure this powerful channel. Ironically, the confirmation email I received for the event includes this warning:

"Off The Record: the CGM Summit is off the record, so please no blogging, reporting, recording or broadcasting."

Hmmm... So how can you host an event about consumer generated media and not let your consumers, um, generate media?

October 26, 2006 in Blogs, Social Media, Web 2.0 | Permalink

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Listed below are links to weblogs that reference Nielsen BuzzMetrics CGM Summit is a no blog zone:

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Greg Verdino is a futurist, marketer, writer and speaker who works as Chief Strategy Officer at marketing consultancy crayon LLC. His first book, microMARKETING, is due from McGraw-Hill in summer 2010. This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer.

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